OfferFit
was founded by ex-McKinsey and BCG math PhDs, and we’re funded by
leading Silicon Valley VCs. OfferFit’s AI decisioning engine supports
1:1 personalization for lifecycle marketing campaigns, powered by
reinforcement learning AI. This allows marketers to test & improve
the performance of their campaigns much faster than before. Customers
include leading brands like Brinks Home, Yelp, Chime, Engie, and
MetLife, among many others.
Note for Applicants:
Data shows that men on average apply for a role if they meet 6/10 requirements while women often only do so if it’s 10/10.
We work hard to be clear and specific about what our roles require, and
we encourage you to apply even if you don’t check all the boxes! Applying gives you the opportunity to be considered and we look forward to reviewing your application!
Our Marketing
team is expanding, and we’re excited to bring on a Director of Demand
Generation to take ownership of developing and executing strategies that
drive pipeline growth. In this role, you’ll work closely with the CMO
and lead a skilled, high-potential team focused on engaging prospects at
the earliest stages of their journey, creating a strong foundation for
long-term success and sales impact.
In particular, you will:
- Lead strategic demand generation initiatives:
Define, execute, and continuously optimize multi-channel marketing
campaigns (including email, paid media, content syndication, webinars,
and more) to drive brand awareness, lead acquisition, and sales pipeline
growth.
- Optimize marketing automation systems:
Oversee the selection, implementation, and optimization of a marketing
automation platform (e.g., Marketo, HubSpot) to segment audiences,
deliver personalized campaigns, automate lead scoring, and track
performance through comprehensive data analysis and reporting.
- Develop targeted nurture programs:
Create and manage end-to-end lead nurturing strategies to engage
prospects, accelerate pipeline movement, and improve conversion and win
rates, ensuring a seamless transition between marketing and sales.
- Develop process for multi-touch attribution:
Partner with RevOps to design and implement a multi-touch attribution
model, ensuring that marketing efforts are effectively measured and
aligned with sales outcomes, facilitating data-driven decision-making.
- Align sales and marketing for revenue impact:
Work closely with sales and marketing leadership to ensure alignment on
lead quality, timely follow-up strategies, and continuous feedback
loops that optimize pipeline velocity and drive toward shared revenue
targets.
- Build and mentor a high-performing team:
Develop, coach, and scale the Demand Generation team, fostering a
culture of accountability, creativity and results-driven performance.
Why it’s great:
- You'll
have a direct impact on OfferFit’s revenue growth, leading a critical
function that sits at the intersection of marketing, sales, and RevOps.
This is a high-visibility role with the potential to shape the future of
the company’s go-to-market strategies.
- OfferFit
is at the forefront of AI decisioning technology, providing a unique
opportunity to work with cutting-edge solutions that are transforming
the way businesses approach customer engagement and marketing.
- You'll be joining a fast-paced, collaborative environment that values innovation, learning, and continuous improvement.
Who's a fit?
- SaaS Extraordinaire: you’ve spent time in your driving demand and marketing SaaS products (MarTech or adjacent industries a plus)!
- Problem solver: you recognize patterns, synthesize information and come up with creative, simple, and practical solutions
- Structured and organized: you can structure a plan, align stakeholders, and see it through to execution
- Collaborative and empathetic partner: you work well with internal stakeholders, understanding their needs and building solutions that match
- Clear communicator: you are able to express yourself clearly and persuasively, both in writing and speech
- Entrepreneurial:
you proactively identify opportunities and risks, work around
obstacles, and always seek creative ways to improve processes and
outcomes
Additional Requirements:
- Up to 10-15% travel for company-wide quarterly gatherings, team offsite workshops, customer meetings, and industry-related events
- Ability to primarily overlap with North America time zones
- Strong fluency in English, both written and verbal
The base salary
range for this position in the United States is $193,000-$233,000 per
year, plus eligibility for additional bonus ranging $29,000-$35,000;
Eligibility for an additional end of year performance bonus, commissions
(when applicable) and/or equity options may be provided as part of the
compensation package, in addition to a full range of medical, financial,
and/or other benefits, depending on the position offered. Please note
that we adjust compensation for non–US countries using a relative cost
of labor adjustment between the US and your country of residence.
Applicants should apply via OfferFit’s internal or external careers
site.
Company Benefits and Perks
- Generous PTO (starting at 25 days PTO per year) and Parental Leave policy (12 weeks paid)
- 100% remote work environment with flexible hours
- Quarterly gatherings where we meet in person in a different city to work together, bond as a team and celebrate our progress
- Weekly team events (lunch and learns, trivia, virtual escape rooms, town hall and team health “barometer” meetings)
- Ability
to learn and develop from an experienced leadership team (ex-Amazon,
McKinsey, BCG, and IBM, among others) who are focused on building a
talented, diverse, and inclusive team
- Dedication
to building a strong culture (e.g., team resource groups, weekly
recognitions, major life event celebrations, mental
health/sustainability days off, etc.)
- [US Only] Competitive benefits (major medical, vision, dental and LTD) and 401K matching program
OfferFit
is committed to a diverse and inclusive workplace. OfferFit is an equal
opportunity employer and does not discriminate on the basis of race,
national origin, gender, gender identity, sexual orientation, protected
veteran status, disability, age, or other legally protected status.