Sporty
Group is a consumer internet and technology business with an unrivaled
sports entertainment, gaming, and social profile. We serve millions of
users in several countries via technology and operations hubs on over 3
continents. The
recipe for our success is our intelligent and energetic team, who are
passionate about our products and serving our users. We attract and
retain them with a dynamic and flexible work life that empowers them to
create value and rewards them generously based upon their contribution. We
have already built a capable and proven team of 300+ high achievers
from a diverse set of backgrounds, and we are looking for more talented
individuals to drive further growth and contribute to the innovation,
creativity, and hard work that currently serve our users further via
their grit and innovation.We
seek a skilled Google Tag Manager (GTM)/Google Analytics 4 (GA4)
Implementation Specialist to join Sporty Group. This role is critical in
ensuring our data analytics platforms' accuracy, efficiency, and
strategic use to drive business objectives. Key Responsibilities Campaign
Management: Support marketing campaigns by setting up tracking for
various types of conversions, events, and user interactions. Analyse the
performance data to provide insights that enhance campaign
effectiveness. Platform Audit: Conduct
comprehensive audits of our current Google Tag Manager and Google
Analytics 4 setups to identify discrepancies, inefficiencies, or areas
of improvement. Implementation: Lead the
implementation of GTM and GA4 across our entire web platforms, ensuring
that all tags, triggers, and variables are correctly set up to capture
necessary data. Maintenance: Regularly update,
maintain, and optimize the GTM container and GA4 configurations to adapt
to new features, changes in business requirements, or updates in the
platforms. Debugging: Identify, troubleshoot,
and resolve issues related to tag management, data layer, and analytics
tracking, Ensuring data integrity and accuracy across all marketing
channels. Training & Documentation: Train
internal teams on the effective use of GTM and GA4 for their day-to-day
operations. Document processes, best practices, and changes made to the
systems. Compliance & Privacy: Ensure all
implementations comply with data protection regulations like GDPR, and
CCPA, and maintain user privacy standards. Ownership:
Own the implementation of front and back-end events and be the key
specialist for investigating broken tracking; Set up processes for
testing events across PMs and Devs Documentation: Curate a data schema for FE and BE events to document triggers, event parameters, user properties, etc. Requirements Minimum
3 years experience in implementation, auditing, and managing Google Tag
Manager and Google Analytics 4 across complex web, Android, and iOS
platforms.Strong understanding of web analytics, digital marketing, and data privacyDemonstrated experience in successfully implementing, maintaining and debugging marketing campaigns in a B2C context.Excellent
communication and organisational skills especially across remote teams,
including technical and non-technical stakeholdersExcellent analytical & problem-solving skills with a knack for making data actionable.Proficient in HTML, CSS, and JavaScript, with a good understanding of how these interact with GTM and GA4.Familiarity with A/B testing tools, SEO, PPC, and Social Media campaign tracking. Nice to Have Experience in the sports betting or gaming industry.Knowledge of other tools like AppsFlyer or Metabase.Experience in implementing Server-Side Google Tag Manager for business-critical eventsCertifications in Google Analytics, Google Tag Manager, or related fields. Benefits Quarterly bonusesWe have core hours of 10am-3pm in a local timezone, but flexible hours outside of thisTop-of-the-line equipmentReferral bonuses28 days paid annual leaveAnnual company retreatHighly talented, dependable co-workers in a global, multicultural organisationPayment via DEEL, a world class online wallet system Our teams are small enough for you to be impactfulOur business is globally established and successful, offering stability and security to our Team Members Our Mission Our mission is to be an everyday entertainment platform for everyone Our Operating Principles 1. Create Value for Users2. Act in the Long-Term Interests of Sporty 3. Focus on Product Improvements & Innovation 4. Be Responsible 5. Preserve Integrity & Honesty 6. Respect Confidentiality & Privacy 7. Ensure Stability, Security & Scalability 8. Work Hard with Passion & Pride Interview Process Online TestGorilla Aptitude Test (30 Minutes)Remote video screening with our Talent Acquisition Team 2
rounds of remote video interview with Team Members (90 mins for the
first round, 45 mins for the second upon clearing the initial stage)24-72 hour feedback loops throughout process Post Interview Process Feedback call on successful interviewOffer released followed by contractID Check Via Zinc & 2 references from previous employers Working at Sporty The
top-down mentality at Sporty is high performance based, meaning we
trust you to do your job with an emphasis on support to help you
achieve, grow and de-block any issues when they're in your way.Generally
employees can choose their own hours, as long as they are collaborating
and doing stand-ups etc. The emphasis is really on results. As
we are a highly structured and established company we are able to offer
the security and support of a global business with the allure of a
startup environment. Sporty is independently managed and financed,
meaning we don’t have arbitrary shareholder or VC targets to cater to. We
literally build, spend and make decisions based on the ethos of
building THE best platform of its kind. We are truly a tech company to
the core and take excellent care of our Team Members.