Player Engagement Producer
Remote
Permanent or Full-time Contractor
Competitive package
About MBG Digital:
MBG
Digital is the leading service provider for globally recognized online
gaming operators. Our portfolio includes casino brands that offer
cutting-edge gaming solutions that seamlessly integrate fiat and
cryptocurrencies into a range of gamification functions.
MBG
Digital is a proudly remote-first organisation, we've cultivated an
environment where creativity flourishes, collaboration is core, and
innovation knows no bounds.
We aspire to be a global leader,
driving positive change and sustainable growth, while prioritizing
secure entertainment-led player satisfaction and experience across our
casino and sports betting business. Through cutting-edge technology,
exceptional talent, and a culture of collaboration, we aim to deliver
exceptional services that exceed expectations and empower our players to
thrive in a rapidly evolving iGaming /Web3 world.
Job Description:
We
are excited to be on the hunt for a talented and motivated individual
to join our team as a Player Engagement Producer who will develop and
implement player engagement strategies to enhance conversion, retention
and lifetime value. You will excel in real-time, triggered, and
automated communications, leveraging data analytics for personalized
messaging, and driving gamification and loyalty initiatives
Responsibilities:
-
Take ownership of one or multiple brands in our
portfolio and become hyper-familiar with the brand strategy, vision and
direction
- Become an integral part of the larger E&E team and align with
the other Engagement Producers for shared or specific engagement efforts
- Provide guidance, mentorship, and performance management for the Player Experience Coordinators in your team
- Develop and implement comprehensive player engagement strategies to enhance conversion, player retention and lifetime value
- Develop and manage gamification initiatives like missions, challenges, and leaderboards to boost player engagement
- Design and implement loyalty and rewards programs that incentivise
community engagement, frequent play and higher deposit / wagering
- Align with our analysis team to identify key player segments and tailor engagement strategies accordingly
- Set up and optimize real-time, triggered, and automated
communication workflows to engage players at all stages of their
journey, focussing on delivering a 1 to 1 experience
- Leverage data analytics tools to personalize messages and offers, ensuring relevance and timeliness for each player
- Monitor and analyze the performance of communication campaigns, making data-driven adjustments as needed
- Oversee play-to-earn programs and custom shops that provide players with tangible rewards for their continued engagement
- Leverage the power of the cryptocurrency market and create campaigns
and strategies which unite the world of crypto with that of online
casinos
- Track and analyze KPIs related to player engagement, such as session
time, play frequency, mission completion rates, average deposit value,
NGR, and cross-sell performance
- Drive market and competitor analyses to continuously adapt, innovate and iterate on your own products and gamification trends
- Work closely with acquisition, campaign management, social,
community, brand, monetisation, BI, and product to ensure seamless
implementation of engagement strategies.
- Collaborate with casino and sportsbook managers to drive cross-sell opportunities and enhance the overall player experience
- Adopt a creativity first approach without the fear of failure. Learn from failure and continuously adapt and improve
Requirements:
- Extensive Player Engagement Strategy Development: Proven
track record in developing and executing successful player engagement
strategies within the online casino or gaming industry, focusing on
retention and increasing player lifetime value.
- Proficiency in Real-Time and Automated Communications:
Significant experience in setting up, managing, and optimizing
real-time, triggered, and automated communication workflows that enhance
player interactions and drive engagement.
- Data-Driven Decision Making: Hands-on experience with data
analytics to track and interpret KPIs, enabling data-driven adjustments
and optimisations to engagement strategies.
- Cross-Functional Collaboration: Experience working
collaboratively with acquisition, brand, BI, monetisation, product, and
tech teams to ensure the successful implementation of engagement
initiatives and seamless integration with the casino's website and
systems.
- Experience with Marketing Automation Platforms:
Proficiency in using marketing automation tools to design, implement,
and optimize real-time, triggered, and automated communication
workflows.
- Experience with Data Analytics and Personalization: Strong
ability to analyze player data using tools like Google Analytics,
Tableau, or Power BI to derive insights and personalize engagement
strategies.
- CRM Systems Proficiency: Extensive experience with
Customer Relationship Management (CRM) systems, understanding how to
segment players, track player interactions, and optimize communication
based on player behavior and preferences.
- Gamification Tools and Techniques: Expertise in utilizing
gamification platforms and techniques to design engaging player
missions, challenges, and loyalty programs. Familiarity with integrating
these systems into the overall player engagement strategy.
- Strong analytical skills with the ability to interpret
data, identify trends, and make data-driven decisions to optimize player
engagement.
- Creativity to develop engaging and innovative gamification
and loyalty programs, along with the ability to think outside the box
to enhance player experiences. MBG Digital does not want to do what
everyone else does.
- Ability to thrive in a fast-paced and dynamic environment,
quickly adapting to changes and overcoming challenges with a proactive
and resilient attitude.
"What’s in it for me" we hear you ask?
- A global and dynamic work environment, working with some of the best Casino talent in the world
- A company full of personal growth opportunities, where you'll be
trusted to work autonomously, in a down-to-earth and collaborative,
non-corporate style atmosphere
- A choice of work locations. We are a remote-first company with
colleagues all over the world and a head office in Cyprus. The choice is
yours!
- Flexible working. We're all human, and life throws challenges in all
shapes and sizes Understanding, flexibility, and trust in where, when,
and how we work to make MBG stand out from the crowd
- Rest and recharge with plenty of time off throughout the year
- A competitive compensation package, reviewed regularly
Equal Opportunities
MBG is an equal opportunity employer welcoming applicants from all backgrounds.