Senior Brand Paid Ads Manager

Who we are is what we do.

Deel and our family of growing companies are made up of global teams dedicated to helping businesses hire anyone, anywhere, easily. 

The team comprises over three thousand self-driven individuals spanning over 100 countries, and our unified yet diverse culture keeps us continually learning and innovating the platform and products for customers.

Companies should be able to hire the best talent anywhere in the world, so we are building the best platform to make that a reality. Our market-leading technology, expertise, and global team are crucial to the platform’s success. We deliver the best products and features in our space, enabling millions of jobs worldwide and connecting the global workforce with the best companies and opportunities.

Why should you be part of our success story?

A 30-mile hiring radius should no longer dictate how companies hire because exceptional talent lives everywhere. Deel sees a world without hiring borders and endless talent that pairs perfect candidates with great companies.

We offer global teams all the tools they need to hire, onboard, manage, pay, and scale at full speed. We aim to foster a diverse global economy by building a generational platform that seamlessly connects companies with talent worldwide.

After our successful Series D in 2021, we raised another $50M in 2023, doubling our valuation to $12B. There’s never been a more exciting time to join Deel — the international payroll and compliance market leader.

What you'll do at Deel

• Strategize, execute and optimize best-in-class brand paid media campaigns, to drive brand awareness and customer acquisition.
• Own all brand awareness paid media campaigns end-to-end including, but not limited to, out of home, podcast, youtube, CTV, publisher sponsorships and more channels, developing the allocation of media resources to distribute our brand and story via video, audio, static and more. 
• Full campaign management including planning strategy, tactical execution, vendor management, negotiation, measurement, and reporting. This also includes managing trafficking creative, audiences & assets, and managing all vendor relationships and execution including negotiation, contracts, scope and more. 
• Drive reporting on effectiveness of campaigns and creative; Monitor and analyze brand performance metrics to inform and refine the brand buying strategy, working extremely closely with the data analytics team to define metrics and dashboard creation for success. 
• Manage budgets, analyze past programs and report on performance metrics and influenced revenue.
• You’ll establish repeatable processes, templates and best practices for campaign management and growth; you’ll be the expert on the ins-and-outs of brand awareness paid media buys to the wider team and company. 
• Work collaboratively with other Paid Media teams, such as Demand Gen and Paid Social, to ensure our efforts are streamlined and complimenting each other for the widest reach and engagement. 
• Work closely with cross-team leaders in  Brand, PMM, and Regional Managers to develop campaign execution and support marketing efforts such as product launches and acquisitions, across buys. 
• Work closely, and mentor, another paid media manager to collaboratively execute and manage buys and scale, collaboratively. 

Requirements:

• 5+ years of experience in B2B paid marketing with a significant portion of it in brand awareness campaigns. 
• Hands-on experience negotiating, optimizing and executive large-scale marketing initiatives and buys, cross-channel. 
• Proven experience working widely across an organization to distribute a brand story; Versatile and comfortable juggling multiple projects with several moving parts,  stakeholders and teams all at once. 
• Deep understanding of paid media and strong knowledge of the media industry
• Highly knowledgeable and confident in different types of media buys alike with awareness and performance-based goals (CPSQO, ROAS etc) as well as agencies, publishers and operations.

• Highly Collaborative. You’ll partner with growth, brand, design, data analytics, and marketing ops on a daily basis. You’ll educate the broader organization on what works, why it works and how we can scale.
• Proven agility, flexibility, and autonomy in managing projects from conception to completion.
• Clear understanding of the B2B marketing funnel and tactics.
• You are both creative and analytical and can test, implement and measure while coming up with new ideas on a regular basis.
• You have experience with awareness performance metrics and are data-driven and comfortable with setting up dashboards and using the latest analytics tools to track the performance of your initiatives
• You are an active relationship builder who can collaborate with internal and external teams to consistently improve processes and communication workflows.
• You are self-motivated, comfortable with a fast-paced environment and adaptable to changing org structures.
• You are fluent in written and spoken English

We'd especially love to speak with you if:

• You have managed brand awareness paid campaigns in-house for an HR or Fintech B2B SAAS company
• You have managed campaigns in multiple markets, globally 
• You have experience with advanced measurement techniques in the awareness stage
• You have worked at a very fast-growing startup
• You have previously successfully worked in a remote & distributed team

Total Rewards

Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all. 

Some things you’ll enjoy

• Provided computer equipment tailored to your role
• Stock grant opportunities dependent on your role, employment status and location
• Additional perks and benefits based on your employment status and country
• The flexibility of remote work, including WeWork access where available

DISCLOSURE 

We use Covey as part of our hiring and/or promotional processes. As part of the evaluation process, we provide Covey with job requirements and candidate-submitted applications.Certain features of the platform may qualify it as an Automated Employment Decision Tool (AEDT) under applicable regulations. For positions in New York City, our use of Covey complies with NYC Local Law 144.

We began using Covey Scout for Inbound on the 19th of February, 2025.

For more information about our data protection practices, please visit our Privacy Policy.

You can review the independent bias audit report covering our use of Covey here: https://getcovey.com/nyc-local-law-144.

At Deel, we’re an equal-opportunity employer that values diversity and positively encourage applications from suitably qualified and eligible candidates regardless of  race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity or other applicable legally protected characteristics.

Unless otherwise agreed, we will communicate with job applicants using Deel-specific emails, which include @deel.com and other acquired company emails like @payspace.com, @paygroup.com and @safeguardglobal.com. You can view the most up-to-date job listings at Deel by visiting our careers page.

Deel is an equal-opportunity employer and is committed to cultivating a diverse and inclusive workplace that reflects different abilities, backgrounds, beliefs, experiences, identities and perspectives.

Deel will provide accommodation on request throughout the recruitment, selection and assessment process for applicants with disabilities. If you require accommodation, please inform our Talent Acquisition Team at recruiting@deel.com of the nature of the accommodation that you may require, to ensure your equal participation.